Product Ownership
Currently at Semrush as a Product Owner, translating business needs into Salesforce solutions that scale. Experienced bridging the gap between stakeholders, developers, and end users.
Salesforce Product Owner · Amesbury, MA
Hi, I'm Brent Laurin.
A Salesforce professional with 10+ years of experience building systems that actually work. Currently at Semrush, focused on scalable solutions and clean processes.
About
10 years of Salesforce. One goal: make it work better.
I'm a Salesforce Product Owner based in Amesbury, MA, currently at Semrush. Over the past decade I've worked across administration, development, and product ownership — building the kind of systems that teams actually want to use.
One of my proudest accomplishments was leading an end-to-end CPQ deployment through go live which has now moved over $100M through this new quote to cash process. I hold six Salesforce certifications and I'm always looking for the next complex problem to untangle.
Work
What I bring to the table.
Salesforce Expertise
10+ years across administration, CPQ, app building, and business analysis. Six certifications including CPQ Administrator, Platform App Builder, and Business Analyst.
Certifications
Platform Administrator II · Platform App Builder · CPQ Administrator · Business Analyst · Platform Foundations · Platform Administrator
Projects
Work I'm proud of.
End-to-End CPQ Deployment
Led a full CPQ implementation handling $100M+ in quote-to-cash flow. Designed the process, managed stakeholders, and delivered a system the sales team actually adopted.
brentlaurin.com
Built this site from scratch as a custom WordPress theme — clean, minimal, and fully hand-coded. A personal project in design, PHP, and CSS.
Salesforce Administration
A decade of org management, automation, data modeling, and user adoption across industries. Every engagement leaves the org cleaner than I found it.
Certifications
Salesforce Certified.
Contact
Lets connect.
Whether you have a Salesforce challenge, want to talk shop, or just want to say hello — my inbox is open.